Some time ago I wrote a
column about Philadelphia’s whacky reception groupies, or people who seem to
spend a lot of time trying to find art receptions in the city that offer free
food and drink. While everyone enjoys the delights of an opening reception, I
was writing about a core group of serious food “hunters and gatherers” who make
it a point to go from reception to reception and gather up as much as free
stuff as possible.
Well, there’s another side to that coin
and it’s this: what about the various art venues in the city that have
traditionally always offered food and drink during their opening receptions.
How are they holding up?
They are not holding up well, according to
the latest reports.
Many of the city’s art galleries and other
cultural venues have cut back drastically on giveaway food and booze during
their opening receptions and in some cases the contrast to a few years ago is
shocking.
Consider The Plastic Club at 247 S. Camac Street . The Club has always been famous for its monthly
Sunday afternoon group exhibitions. For
years club members would contribute various food dishes to this monthly event
so that on that one Sunday a month patrons could expect a little something to
eat while viewing the new exhibition. Every month was different depending on
the food flow, but thick or thin there was always something to nibble on. There
was also inexpensive but ample boxed wine, beer and soda. These famous Sunday
art parties continued for hours, often spilling out onto club’s fantastic
backyard patio.
But just a few months ago a new
administration decided that the old Plastic Club Sunday parties were too lavish
and that people were coming just for the food, booze and ambience. It was also
reported to me that the new president didn’t think it was appropriate that
people were drinking wine or beer in the late afternoons, never mind that this
had been the custom at the Club for years—and years. The Plastic Club’s new
Board pulled the plug in a radical way because now the monthly events are down
to stick pretzels and Donny and Marie Osmond lemonade, if that. Welcome to Salt Lake City !
The DaVinci Art Galley at 7th and
Catherine Streets used to have bountiful opening receptions but when a new and
younger board took over the receptions were paired down like an onion on the
chopping block. Today, the galley might offer a chip or two and maybe even a
sip of wine but not much else. Can a big
bowl of Lay’s potato chips really cost that much money? And why not spring for
a cheap generic red jug of red wine?
Sometimes the most successful art galleries
are the cheapest in terms of what they give back to patrons who come to their
events. These big name galleries will often advertise their huge opening
exhibitions, in many cases even calling these exhibitions a “party,” but
without the usual party accruements.
They are more like Mennonite picnics.
1.
Cheese is too
expensive so they opt for pretzel sticks
2.
They may offer
wine but if they do there will no food, not even a potato chip. The new Spartan
philosophy says you can’t have both.
3.
So where’s the
party? There is no party.
The Philadelphia Sketch Club at 235 S.
Camac also had Sunday afternoon opening exhibitions that included a zany
variety of food and drink offerings. Like the Plastic Club, the Sketch Club was
always consistent in its food and drink offerings until there was a change.
Needless to say, the Sunday crowds now at both Camac institutions are much
smaller. If the new boards of these two iconic Philadelphia institutions wanted a more Spartan environment, they
certainly got it.
Theater press receptions have remained
largely intact although financial difficulties have impacted the scope of
receptions offered by the Philadelphia Theatre Company. In years past PTC receptions were lavish banquets and the talk of the town. Today they
are Salvation Army “thin” by comparison. Throughout the years, the Wilma Theater has remained amazingly constant in its press reception
offerings, as has the Arden and Lantern Theatre. In many instances, smaller and
newer theaters like the two theaters at The Drake Towers provide some of the
best theater and receptions in the city.
There have been cut backs at this year’s Arts Unleashed, the University of the
Art’s annual fundraiser for student scholarships. Traditionally press was
always permitted to invite a guest to this mega event but that has changed
under a new administration. The Spartan new arrangement even called for tighter
security measures to clamp down on student party crashers. In years past,
serious party crashers could wait until Art Unleashed was almost over and then
enter the building and join the party but this year the ticket process was more
TSA than semi- open borders. Many of the city’s infamous
party crashers were missing from this year’s Arts Unleashed, thanks to
tightened security.
What all of these art galleries and massive
public fundraising events like Arts Unleashed that have cut back have in common
is this: they are now being run by people in their late twenties or thirties.
One could draw some interesting conclusions here perhaps.
The Fabric Workshop is an iconic city
institution that garners an intense loyalty throughout the city. Blessed with
money and prestige, you’d think that opening receptions there would be
occasions to remember. Well, they used to be occasions to remember but all too
often success can spoil. These days a Fabric Workshop opening Reception is
often a non-reception.
The two art galleries that still offer art
patrons decent or ample reception fare are CFEVA at The Barclay, 237 S. 18th Street, Suite 3A , and E-Moderne Gallerie at 2nd and Arch Streets. With
their great opening receptions that usually feature great art, these two
galleries are to be commended because they have not gone the way of The Plastic
Club.
I get press releases on a weekly basis
from PR firms publicizing music, jazz and Sugar House Casino events. Sugar House Casino press events are rarely
noteworthy. There might be a cash bar and some free pretzel sticks but most of
what they offer are speeches, ribbon cuttings and a few words spoken by a
“celebrity.” And then it’s over. Not
even a free cup of coffee. You’d think that this huge money palace on the Delaware would be far more generous when it comes to things
like this.
Sugar
House is cheap.
Recently I went to a great event with a
fellow writer and afterwards we headed off to the much talked about after
party.
After parties are usually bad if the main
party has been spectacular. This after party was held at Voyeur, a Center City after hour’s gay club where a glass of red wine goes
for ten dollars. There was no food at this after party but you did get a wrist
band which enabled you to avoid paying the cover charge to get into the place.
The experience was a total headache as the brassy chaotic and very monochromic,
pounding music suggested that the only way to deal with the place was by taking
some kind of drug.
A better way to describe this so called
‘after party’ would have been something along the lines of: If you want to hang out later at Voyeur,
then join us, but please bring your own party supplies.